Can you hear me now?

Cell phone companies today have resulted in some very ruthless tactics in their advertising. Directly attacking another company to show how superior they are. As a consumer, instead of agreeing with the commercial that supports the most facts, I have however found myself pledging my loyalty any time my company is attacked. So today I want to look at how successful these tactics are.

                The two biggest companies right now are AT&T and Verizon. From my understanding of the situation Verizon began to attack AT&T stating that “there’s a map” for why their 3G service is so much better than AT&T's service. Verizon claims that they have more 3G coverage which is shown by comparing coverage maps of the two company’s 3G coverage:

 This was a really sneaky commercial on Verizon’s part because AT&T works on more than just 3G and Verizon knew that they could show just the 3G and make it seem as though AT&T had no coverage whatsoever. To me, their attempt at logos was pretty sad. Yes they provided facts for the consumer to take in but it felt like a lie which made me dislike the company even more and question their liability. AT&T on the other hand utilized ethos with their “rebuttal” commercial and kind of said we’re going to take the high road. Instead of attacking Verizon, AT&T used satellite coverage to show all of the areas that they cover playing with logos:

 Then they also released another commercial going to all of the cities and playing with the word coverage and covering all of the places they provide service with an orange blanket:

 This was classy and a lot more receptive than the Verizon commercials.

While these two companies are having their little fight in the corner T-Mobile steps in and basically states the claim that both of these two companies suck and you should just join my company. You can see this here:

I thought that this was a very smart move for T-Mobile. It came at a time where everyone was tired of the bickering between AT&T and Verizon so there was the perfect exigence. This commercial was still mean and attacking the other two companies but T-Mobile used and playful girl wearing pink to downplay the gravity of the commercial. You kind of feel like this woman is just stating the obvious not making any crazy claims so why not believe her, right?

The fight between companies is pretty silly to me. Yes, it is nice to be able to check my email or facebook while traveling but all I really care about is the ability to make a call which I always can. I say let them keep fighting, it’s the easiest way to get the cheapest price for the best phones.